West Hollywood, CA -- (SBWIRE) -- 02/17/2011 -- Our first-of-its-kind mobile app, which has over a quarter million users, is proving to be a mainstay for babies and their parents, commented Sharon Rechter, Co-Founder, BabyFirstTV. We are grateful to our loyal viewers who go to Baby First Mobile again and again to provide quality, engaging and inspiring entertainment to babies and kids under three.

BabyFirst Mobile features award winning educational programming from the BabyFirstTV network streamed directly to the mobile device – a first of its kind in the market.

The iPad giveaway will be live on BabyFirstTV’s Facebook page from February 4 - 28, 2011. Viewers can Like the page to be entered to win. A winner will be chosen at random on March 1, 2011. The winner will receive a new Apple iPad stocked with over 12 BabyFirst apps, including the first of the newest BabyFirst eBook apps, which will roll out at the end of February.

The success of BabyFirst Mobile has led us to develop a new line of interactive eBooks for iPhone, iPad and Android which will be ready to launch at the end of the month, said Arik Kerman, EVP Programming and New Media, BabyFirst. These eBooks will bring even more important educational and developmental concepts to our customers.

Featuring popular characters like Harry the Bunny and Peekaboo, BabyFirst Mobile offers a robust variety of video content. Your child can choose the video that he/she wants to watch, and the unique player mode ensures that your child can’t navigate away from the video (even when touching the screen). The app is available in seven languages: American and British English, Latin American and Castilian Spanish, French, Portuguese and Mandarin.

BabyFirstTV apps can be found on iTunes in the US and throughout the world. The BabyFirst Mobile iPad app retails at $3.99.

For more info: http://www.babyfirsttv.com