Noida, UP -- (SBWIRE) -- 02/27/2011 -- According to our latest report “Booming Rural Mobile Market in India”, India’s rural areas has witnessed rapid increase in mobile market and its subscriber base during the past few years, largely due to the declining mobile tariffs and availability of low cost handsets in the country. Moreover, favorable government support, initiatives by major players, and increase in consumer awareness contributes to the development of the industry in these regions. It is expected that the subscribers’ base in these region will grow at a CAGR of 35% during 2011-12 - 2013-14.

As per our research, consumers in the rural markets are practical and more price-sensitive. Entertainment is not the prime concern for the rural consumers. The main concern for the rural user remains in knowing whether the device can help them in their livelihood or not. Besides, in rural India, handset usage is primarily a voice-centric affair, resulting in a longer replacement cycle, when compared to urban counterparts. Assuming that there will be around 8-10% replacement market in rural India, the rural handset market has a great potential in the coming years.

Realizing the future growth potential of the rural mobile market and rising rural income, several leading handsets manufacturers, like Nokia, are lining up to enter this market by teaming up with some micro finance institutions. Other players are also adopting various initiatives to grab more share in this growing market.

“Booming Rural Mobile Market in India” covers various aspects of the Indian rural mobile market. It gives detail analysis of the rural mobile market in terms of total subscribers, subscribers in terms of technology and service providers. Besides, we have comprehensively analyzed the emerging trends, such as green telecommunication, solar powered phones, which are expected to prevail in near future. This will help the clients in understanding the present and future outlook of the mobile market and developments across the country. The study also evaluates the market position of various leading players and evaluates their strategies that will boost the rural mobile market in India.

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