Kent, WA -- (SBWIRE) -- 02/28/2011 -- Local Intent, an online optimization and marketing consulting service, has officially launched in the Puget Sound region of Washington State. Located in Kent, a Seattle suburb, Local Intent is owned and operated by Robin Austin.

Local Intent specializes in website optimization and online marketing for small business owners and entrepreneurs who are looking for reputable local search engine optimization and social media marketing at a reasonable price.

Local listing placements and social media have changed the game in how SEO is done and Local Intent’s philosophy is to keep changing to stay in the game. Austin, who has obtained Google Analytics Individual Qualification (IQ), is a strong advocate of setting website goals and managing metrics, saying that “online success must start and continue forward by extracting the predetermined data behind all optimization efforts.”

Austin states that “too many business owners struggle with understanding all of the information an analytic program provides.

Unfortunately, they misinterpret the data or just give up trying to understand it. Online marketing decisions get made based upon assumptions and guesses, which are too often incorrect. My goal is to streamline the process by designing customs reports for each business and giving the owner succinct facts to make data driven decisions.”

Local Intent offers a free site evaluation to local business owners and do-it-yourself techniques, tools and training. In supporting local small businesses, it brings a much needed service to an under served market. The company partners with other small business owners in providing complementary services such as website design, video production and application development.

Local Intent also provides free local optimization services to non-profit businesses and showcases both non-profits and small businesses on its website to further promote the growing entrepreneurial spirit in the Pacific Northwest.