Melbourne, Victoria -- (SBWIRE) -- 03/08/2011 -- Yarrabee and Castlemaine Stone Solutions are Melbourne’s experts in paving and stone supply services, specialising in stone and slate floors, outdoor paving and pool surrounds, as well as landscaping and dry stone walling. Combining more than thirty years of industry experience with a huge range of quality products, from sandstone, travertine and bluestone to granite, limestone and a unique Castlemaine slate range, Yarrabee are a key player in the Victorian paving trade.

A long-standing client of Infinite IT Solutions’ web design and search engine optimisation services, Yarrabee approached Infinite IT for some much needed online marketing assistance to capitalise on the valuable information contained in their existing database of customers. Infinite IT were able to respond by offering Yarrabee a brand new comprehensive eNewsletter package that makes optimum use of their extensive database to the benefit of Yarrabee and their many customers.

The success and popularity of Infinite IT’s eNewsletter package is due to its ability to appeal specifically and personally to each customer. Yarrabee are using their eNewsletter to stay in regular contact with their customers and target specific demographics within their database with product types and services that will appeal to each individual group. Infinite IT’s eNewsletter package also includes web analytics and reporting features which allow Yarrabee to track the results of their eNewsletter campaign by assessing the popularity of individual links, as well as the responses and subsequent activity of their customers.

Unlike paper mail-outs, eNewsletters can also be prepared in the form of a highly interactive experience including high quality graphics, video clips, quizzes, competitions, additional links and forwarding capabilities, meaning that Yarraabee’s campaign may reach even more people than they have anticipated.

Bringing more than ten years industry experience to web design and online marketing services, Infinite IT Solutions is guaranteed to give your business a high profile online presence. Combining personal customer service with a range of professional services such as brand development, website redesign, SEO, photography and content writing, Melbourne’s Infinite IT Solutions has the resources to meet all of your online needs. For more details visit at http://www.designawebsite.com.au/ or call at 1300 881 594