Boston, MA -- (ReleaseWire) -- 05/29/2014 -- Over the review period, carbonates' sales showed positive CAGRs in both volume and value terms, until 2012 when bad publicity spread more widely over the media, supported by healthcare professionals, including reports from the NHS.
Coca-Cola Enterprises Ltd (CCE) retained its leadership position in 2013 with less than 43% of category volume sales, versus over 43% in 2012 as competition increased from smaller players. Although CCE witnessed a decline in volume sales, the rise in prices enabled it to see value sales grow by 1% and close to GBP11 million. In spite of increasing sales of Coca-Cola Zero, Coca-Cola and Diet Coke's sales have gone down over the past two years, and so have Sprite and Fanta, while Dr Pepper managed to keep its head up.
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The retail market for carbonates should only decline slightly in both volume and constant value terms with sales expecting to reach GBP3.2 billion by 2018. This is a difficult market to predict as it seems to be linked to the weather, as hot spring and summer years tend to lead to stronger sales, while the opposite is also true.
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The Carbonates in United Kingdom market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
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- How does the sales performance of domestic manufacturers compare to international brands/manufacturers?
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