Boston, MA -- (ReleaseWire) -- 06/23/2014 -- Product convenience along with product innovation by producers positively affected the growth of coffee. The desire of Malaysians to have an easy lifestyle and the quick thinking on the producers' part to accommodate that helped coffee to post considerable growth in 2013.
Nestle (M) Bhd continued to lead coffee in 2013 with a 42% value share. Due to regular innovation in its product range, and regular promotional and marketing activities, the company was successful in capturing the market.
Coffee is likely to witness positive growth in 2014 due to increasing urbanisation in Malaysia. Young consumers' demand for convenient and fashionable products will also contribute to growth. The change in lifestyle due to the opening up of the economy will influence buyers' decisions. The coffee category is likely to remain strong in the forecast period due to the changing drinks preferences of Malaysians.
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Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Malaysia with research from Euromonitor's team of in-country analysts.
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The Coffee in Malaysia market research report includes:
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- Detailed segmentation of international and local products
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Our market research reports answer questions such as:
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- What are the major brands in Malaysia?
- How significant is vending in coffee distribution?
- How does the increasing number of speciality coffee shops impact retail sales of coffee?
- How are coffee pods performing in Malaysia?
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