Boston, MA -- (SBWIRE) -- 06/23/2014 -- Product convenience along with product innovation by producers positively affected the growth of coffee. The desire of Malaysians to have an easy lifestyle and the quick thinking on the producers' part to accommodate that helped coffee to post considerable growth in 2013.

Competitive Landscape

Nestle (M) Bhd continued to lead coffee in 2013 with a 42% value share. Due to regular innovation in its product range, and regular promotional and marketing activities, the company was successful in capturing the market.

Industry Prospects

Coffee is likely to witness positive growth in 2014 due to increasing urbanisation in Malaysia. Young consumers' demand for convenient and fashionable products will also contribute to growth. The change in lifestyle due to the opening up of the economy will influence buyers' decisions. The coffee category is likely to remain strong in the forecast period due to the changing drinks preferences of Malaysians.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Malaysia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Coffee in Malaysia?
- What are the major brands in Malaysia?
- How significant is vending in coffee distribution?
- How does the increasing number of speciality coffee shops impact retail sales of coffee?
- How are coffee pods performing in Malaysia?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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Browse all Beverages research reports at Fast Market Research

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