Boston, MA -- (ReleaseWire) -- 07/09/2014 -- Colour cosmetics recorded moderate value sales growth in 2013. Retail volume sales marginally increased in most categories, indicating that colour cosmetics has already recovered from the crisis; however, growth is still limited by low incomes. Market growth was mainly driven by the younger generations, since young women use make-up more frequently than the older generation, since looking good plays a more important role in people's life nowadays than it did in the past. Unit prices increased marginally following the low annual inflation rate, therefore, value sales increased by a moderate 2% in 2013.
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L'Oreal Magyarorszag Kft led sales of colour cosmetics with a 21% share of value in 2013, thanks to the company's wide product portfolio under L'Oreal Paris, Maybelline and Lancome brands. According to latest research carried out by NRC Kft, L'Oreal is the second best-known beauty company in Hungary. Coty Hungary Kft ranked second with a 15% share as the company markets such popular brands as Margaret Astor, Miss Sporty, Rimmel and Manhattan. Avon Cosmetics Hungary Kft held the third position with a 15% share, due to Avon's wide network of beauty advisors and its affordable good quality products.
Colour cosmetics will continue to benefit from Hungarians' developing grooming habits over the forecast period. Attractive looks are increasingly important for people, especially for the younger generation who tend to use colour cosmetics daily. Manufacturers' innovative activity and rising real incomes are expected to support positive growth and newer cross-border products will probably enter the market. Nevertheless, category growth will remain slow and a value CAGR of 2% at constant 2013 prices is predicted over the forecast period.
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The Colour Cosmetics in Hungary market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Colour Cosmetics in Hungary?
- What are the major brands in Hungary?
- What are the key innovation trends in make up?
- What is the evolution of mass colour cosmetics versus their premium counterparts?
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Product coverage: Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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