Boston, MA -- (SBWIRE) -- 06/05/2014 -- Summary
Understanding Consumer Trends and Drivers of Behavior in China's Bakery & Cereals Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

- China's Bakery & Cereals market is the largest market worldwide by volume
- Quality is the primary driver of the Bakery & Cereals market, motivating over two-fifth of consumption
- Pre-Mid-Lifers are the key consumers of Bakery & Cereals products in China
- Chinese consumers select Bakery & Cereals based on their ability to meet life stage related needs.

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Understanding Consumer Trends and Drivers of Behavior in the Chinese Bakery & Cereals Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

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- Key consumer demographic groups driving consumption within the Chinese market. The figures showcase the number of times consumers of specific ages and gender consume Bakery & Cereals, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
- Market value and volumes over 2008-2018 for China and nine other countries to give a global context.
- The degree of influence that the 20 key consumer trends identified by Canadean have on Bakery & Cereals consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
- Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future.
- Examples of international and China-specific product innovation targeting key consumer needs.

Reasons to Get This Report

Companies Mentioned in this Report: Bahlsen, BaiChang Food Co Ltd, Dorset Cereals, Earthgrains Baking Companies Inc, Ezaki Glico, Fujian Dali Group Co., Ltd, Grupo Bimbo, Guangzhou Wei Kang Food Company Limited, Herbex Health, Kellogg Co, Mondelez International Inc, Nairn's Oatcakes Ltd, Nestle Russia, PepsiCo, Si-Prodzhekt ZAO, Smarty Foods, Starbucks Corporation, Tesco, Walkers Shortbread

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