Boston, MA -- (ReleaseWire) -- 06/05/2014 -- No significant changes were noted in 2013 in cotton wool/buds/pads other than the growth of private label, such as Life Pads by Super-Pharm, and Shufersal, by offering lower prices than other leading products. The increase can be attributed to consumer price sensitivity and to the perception of similar value among all brands as the product itself is regarded as very basic.
S Schestowitz remained the leading player in 2013, with its Balloons brand, holding a stable retail value share of 35%. The company?s share did not change over the latter part of the review period. In 2013, S Schestowitz did not make any changes to its products or invest in marketing efforts.
Private label is expected to continue to grow and lead the category, as this category consists of inexpensive and useful products that have not been the subject of any development for decades. This is unlikely to change over the forecast period as no players are expected enter this category or invest in any developments.
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