Boston, MA -- (ReleaseWire) -- 07/11/2014 -- Rice is by far the dominant category in dried processed food. It is used for daily meals for Moroccans, who tend to mix it with different traditional and modern sauces. It is also used in some popular salads. Lower-income consumers tend to buy more unpackaged products than packaged products. It is quite cheap, found in all small retailers, and can be sold in different quantities. However, packaged rice is constantly seeing value growth, and is competing more aggressively with unpackaged rice thanks to cheap local brands.
Mundiriz is expected to remain the leader in dried processed food in 2013 with a 20% share of total value sales. Cigala is its main brand, with many kinds of rice available (such as Rond, Long, Etuve and Brajma). Its prices are amongst the cheapest in the market (up to Dh15 for regular rice and Dh60 for Basmati Brajma). Mundiriz benefits from a wide distribution network in Morocco, reaching most small retail outlets, as well as a good reputation and an efficient advertising strategy.
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Although dehydrated soup and instant noodles are growing rapidly, and are starting to be integrated into the Moroccan diet, rice is expected to remain the dominant category in dried processed food in the forecast period.
Discover the latest market trends and uncover sources of future market growth for the Dried Processed Food industry in Morocco with research from Euromonitor's team of in-country analysts.
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If you're in the Dried Processed Food industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dried Processed Food in Morocco market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Dried Processed Food in Morocco?
- What are the major brands in Morocco?
- Are consumers in emerging markets moving from unpackaged to packaged rice?
- How will the lingering spectre of commodity price volatility impact rice retail prices and sales performance?
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Product coverage: Dehydrated Soup, Dessert Mixes, Dried Pasta, Dried Ready Meals, Instant Noodles, Instant Soup, Plain Noodles, Rice.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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