Boston, MA -- (ReleaseWire) -- 07/28/2014 -- Home laundry appliances recorded stable volume growth of 1% in 2013. Consumers' rising environmental concerns boosted their demand for eco-friendly and energy efficient home laundry appliances. Manufacturers also focused their new product innovation towards this direction, with an emphasis on the saving of water and electricity in their marketing messages. This thus heightened consumers' awareness of the benefits offered by eco-friendly and energy efficient home laundry appliances, leading to their willingness to invest in these products to enjoy long-term savings on utility bills.
Electrolux AB recorded the largest increase in volume share to retain its lead in home laundry appliances at 27% in 2013. The comprehensive portfolio of home laundry appliances that adequately meet consumers' demands such as convenience and energy efficiency contributed to the player's leadership over the review period.
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Home laundry appliances are expected to witness stable volume growth over the forecast period. The already high penetration rate of automatic washing machines in Hong Kong remains the key limitation to volume growth of home laundry appliances. Manufacturers will increasingly incorporate value-added features such as self-cleaning, self-ironing, auto programmes and more to enhance the convenience for consumers. This is especially important for consumers with hectic lifestyles who are willing to pay more for home laundry appliances that can save them time.
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The Home Laundry Appliances in Hong Kong, China market research report includes:
- Analysis of key supply-side and demand trends
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- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
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Our market research reports answer questions such as:
- What is the market size of Home Laundry Appliances in Hong Kong, China?
- What are the major brands in Hong Kong, China?
- What is the average volume capacity for washing machines in Hong Kong, China?
- Has there been a shift from front loading to top loading washing machines?
- What is the sizing of automatic versus semi-automatic washing machines in Hong Kong, China?
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