Boston, MA -- (SBWIRE) -- 07/28/2014 -- Home laundry appliances recorded stable volume growth of 1% in 2013. Consumers' rising environmental concerns boosted their demand for eco-friendly and energy efficient home laundry appliances. Manufacturers also focused their new product innovation towards this direction, with an emphasis on the saving of water and electricity in their marketing messages. This thus heightened consumers' awareness of the benefits offered by eco-friendly and energy efficient home laundry appliances, leading to their willingness to invest in these products to enjoy long-term savings on utility bills.

Competitive Landscape

Electrolux AB recorded the largest increase in volume share to retain its lead in home laundry appliances at 27% in 2013. The comprehensive portfolio of home laundry appliances that adequately meet consumers' demands such as convenience and energy efficiency contributed to the player's leadership over the review period.

Industry Prospects

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Home laundry appliances are expected to witness stable volume growth over the forecast period. The already high penetration rate of automatic washing machines in Hong Kong remains the key limitation to volume growth of home laundry appliances. Manufacturers will increasingly incorporate value-added features such as self-cleaning, self-ironing, auto programmes and more to enhance the convenience for consumers. This is especially important for consumers with hectic lifestyles who are willing to pay more for home laundry appliances that can save them time.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Hong Kong, China market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Home Laundry Appliances in Hong Kong, China?
- What are the major brands in Hong Kong, China?
- What is the average volume capacity for washing machines in Hong Kong, China?
- Has there been a shift from front loading to top loading washing machines?
- What is the sizing of automatic versus semi-automatic washing machines in Hong Kong, China?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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