Boston, MA -- (SBWIRE) -- 06/18/2014 -- Kettles benefit from a very high household penetration rate and are considered very basic. Large and small households consisting of families, young couples, singles and students all possess an electric kettle at home and at their places of work and study. Kettles are used mainly for brewing hot drinks and minor cooking, such as preparing ready meals.

Competitive Landscape

Kennedy Electrical & Assets Ltd led small kitchen appliances, gaining share in 2013 and accounting for 24% of volume sales. Kennedy is a local brand and is popular among consumers. Kennedy offers a wide selection of plastic, glass and stainless steel kettles in various designs and with the keep-hot option for baby food use. Brimag Digital Age Ltd ranked second in the category in volume terms with an 18% share of sales. Brimag slightly gained over the previous year mainly due to its kettles from global brand Kenwood and 32% volume share in coffee mills with brands Graetz and Kenwood.

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Industry Prospects

Due to the major volume increase in hard pod coffee machines and growing penetration of home water filters, a moderate volume decrease in small kitchen appliances is expected. Nonetheless, due to the shortening replacement cycles and plummeting prices, the competition in this category will remain strong.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Small Kitchen Appliances (Non-Cooking) industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Small Kitchen Appliances (Non-Cooking) industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Small Kitchen Appliances (Non-Cooking) in Israel market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Small Kitchen Appliances (Non-Cooking) in Israel?
- What are the major brands in Israel?
- Has the recession impacted performance in small kitchen appliances insdustry?
- Are coffee mills growing in line with coffee machine consumption?

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