Boston, MA -- (ReleaseWire) -- 06/18/2014 -- Kettles benefit from a very high household penetration rate and are considered very basic. Large and small households consisting of families, young couples, singles and students all possess an electric kettle at home and at their places of work and study. Kettles are used mainly for brewing hot drinks and minor cooking, such as preparing ready meals.
Kennedy Electrical & Assets Ltd led small kitchen appliances, gaining share in 2013 and accounting for 24% of volume sales. Kennedy is a local brand and is popular among consumers. Kennedy offers a wide selection of plastic, glass and stainless steel kettles in various designs and with the keep-hot option for baby food use. Brimag Digital Age Ltd ranked second in the category in volume terms with an 18% share of sales. Brimag slightly gained over the previous year mainly due to its kettles from global brand Kenwood and 32% volume share in coffee mills with brands Graetz and Kenwood.
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Due to the major volume increase in hard pod coffee machines and growing penetration of home water filters, a moderate volume decrease in small kitchen appliances is expected. Nonetheless, due to the shortening replacement cycles and plummeting prices, the competition in this category will remain strong.
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The Small Kitchen Appliances (Non-Cooking) in Israel market research report includes:
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Our market research reports answer questions such as:
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