Albany, NY -- (SBWIRE) -- 04/01/2014 -- The conductive ink and paste business is a large market that will generate $2 billion in 2014 in revenue at the ink/paste level. This market however is segmented, consisting of many emerging and mature markets. Overall, the market will experience 3.2% CAGR over the coming decade, although growth will be unevenly spread with several target markets experiencing rapid growth while others decline.

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This represents both opportunities as well as risk for all market participants. At the same, emerging technologies and alternatives are improving fast too, increasingly becoming price and performance competitive with mature incumbents. This too, coupled with fluctuating base metal prices, suggests that companies must develop the right technology and market strategy to benefit from this changing market landscape. IDTechEx supports your decision making by assessing each market segment and each technology in great detail; and by providing detailed market forecasts, comprehensive technology and application assessment, and thorough business intelligence on key players.

The automotive market will grow in prominence too, particularly as the interior products such as seat heaters, overhead consoles, etc adopt printed conductive pastes and inks. Here, the market will value long term reliability therefore price will be less of a differentiator in commoditised paste markets. The sensor market, particularly glucose sensors, will also grow fast, although there is large market uncertainly thanks to cost pressures applied by the US government and also due to a changing regularity framework. Printed logic and memory will remain at a nascent or R&D stage, contributing little to overall market figures, while smart packaging and RFID antennas will grow in units, but consumption per item will remain intrinsically small.

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Silver flake paste is mature and thus unlikely to show further performance improvement or cost reduction. At the same time, silver nanoparticles will improve, particularly as large corporations with capacity and leverage enter the scene. The trend towards alternatives such as copper and silver alloys will also continue, particularly in Japan where many companies offer different migration-free and relatively stable copper pastes and curing techniques. This is despite the fact that the switching motive is now weakened thanks to reducing raw silver prices. Graphene, PEDOT and carbon nanotubes will all find niche applications.

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