Albany, NY -- (SBWIRE) -- 07/15/2014 -- The color cosmetics category can be complex – the number of products, claims, and the introduction of multitasking formulas can overwhelm even the savviest of make-up users. As a result, women are looking for guidance from a variety of sources including both online and in-store.

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Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

Executive Summary

The market
Figure 1: Total US sales and fan chart forecast of color cosmetics, at current prices, 2009-19
Market factors

Figure 2: Use of color cosmetics, by household income, April 2014
Segment performance

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Figure 3: Total US retail sales of color cosmetics, segmented by type, 2012 and 2014
Key players

Figure 4: MULO sales of the top five mass market color cosmetics companies, rolling 52 weeks 2013 and 2014
The consumer
Lip make-up and mascara are most used products

Figure 5: Use of color cosmetics, April 2014

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