Boston, MA -- (ReleaseWire) -- 04/29/2014 -- RTD coffee recorded strong off-trade volume growth of 5% in 2013 to reach 169 million litres, whilst retail sales grew by 4% in current value to reach A$623 million. RTD coffee makes up a small percentage of the soft drinks market; however, it is a category that is growing in popularity. Consumers view RTD coffee as an affordable indulgence that provides a quick and portable "pick-me-up".
Euromonitor International's RTD Coffee in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the RTD Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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