Boston, MA -- (ReleaseWire) -- 06/11/2014 -- RTD coffee remained a niche category in Estonia in 2013 and hence sales of these products remained marginal. Although RTD coffee began to emerge in 2011 thanks to the launch of Hustler Coffee by local player, Viru Olu, the product did not gain favour and disappeared from the market in 2012. Despite the fact that the category is unfamiliar to the majority of Estonians, consumers are beginning to try the few products that are available.
Rauch Fruchtsafte was the only important player in RTD coffee area in Estonia, accounting for a retail value share of 61% in 2013. The company offers Rauch Cafemio RTD coffee, which is available in two coffee types, Macchiato and Cappuccino. The products are mostly sold in supermarkets and hypermarkets of leading grocery chains.
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RTD coffee is expected to gain importance among Estonians thanks to the growing awareness of coffee in general. In addition, growth will be supported by the fact that energy drinks is suffering a more negative perception in society, which is expected to lead consumers to find substitutes, although RTD coffee will not be attractive to the majority of Estonians who prefer to drink coffee as a hot drink.
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The RTD Coffee in Estonia market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of RTD Coffee in Estonia?
- What are the major brands in Estonia?
- What are the key new launches of RTD Coffee and bottled coffee products?
- Who are the consumers of RTD coffee in Estonia?
- Where is ready to drink coffee most commonly consumed?
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