Boston, MA -- (ReleaseWire) -- 07/16/2014 -- Only a limited number of on-trade outlets, such as chained coffee shops, fast food outlets and full-service restaurants, offered branded RTD coffee in 2013.
In terms of off-trade presence, Nescafe by Nestle remained the only significant brand in 2013.
RTD coffee is not expected to become popular during the forecast period as powdered concentrate formats of iced/cold coffee are likely to be preferred. Powdered concentrates would be more affordably priced.
Discover the latest market trends and uncover sources of future market growth for the RTD Coffee industry in India with research from Euromonitor's team of in-country analysts.
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The RTD Coffee in India market research report includes:
- Analysis of key supply-side and demand trends
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Our market research reports answer questions such as:
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- What are the key new launches of RTD Coffee and bottled coffee products?
- Who are the consumers of RTD coffee in India?
- Where is ready to drink coffee most commonly consumed?
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