Boston, MA -- (ReleaseWire) -- 04/25/2014 -- RTD coffee is a small category compared to other soft drinks. It is characterised by a limited consumer group and underlines strong competition from the side of other non-alcoholic drinks as well as drinking yoghurt with a coffee flavour. There is rising interest in flavoured RTD coffee variants, such as vanilla, macchiato or espresso. The trend towards convenience also positively drives the category as RTD coffee is the most often purchased by drivers or for on-the-go consumption.
Euromonitor International's RTD Coffee in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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