Boston, MA -- (SBWIRE) -- 09/14/2012 -- Naturalness was one of the key trends in RTD tea in 2011. The leading player, Pfanner Getranke responded to the trend by labelling its products as containing "100% natural ingredients", whilst Rauch Fruchtsafte added the word "Nativa" to its brand name, in an attempt to convey a natural image. Manufacturers also focused on launching new flavours in 2011, including exotic fruits and seasonal fruits, with limited editions for winter and summer. Finally, low calorie options also gained popularity...

Euromonitor International's RTD Tea in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

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Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the RTD Tea market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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