Boston, MA -- (ReleaseWire) -- 06/11/2014 -- Whilst various sauces and herbs and spices are enjoying positive momentum thanks to the increasing success of home cooking, other more mature categories, such as pickled products and bouillon/stock cubes, are forcing manufacturers to relook at their product strategies to find product alternatives that can balance the decrease in consumption by the average consumer. Although health and wellness added- value might look to be the lowest hanging fruit for them to regain share, this is not applicable to all products. In fact, in the case of non-oil pickled products, which were launched to attract customers looking for healthier alternatives, this has not proven successful in terms of volume sales.
Despite difficulties faced due to the horse meat scandal in the first quarter of 2013, Star - Stabilimento Alimentare is expected to remain the leading company in sauces, dressings and condiments, followed by Barilla. During 2012 Barilla opened a new production plant in Italy, 100% focused on the production of pasta sauces, in light of its interest in refocusing the company's production on its core business, that is pasta, sauces and bakery.
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In the future, sauces, dressings and condiments is expected to recover from the recession and start growing again in volume terms from 2014; however, strong promotional activity in major categories such as pasta sauces is expected to generate a decrease in value sales, which will last for a couple more years prior to seeing a positive performance.
Discover the latest market trends and uncover sources of future market growth for the Sauces, Dressings and Condiments industry in Italy with research from Euromonitor's team of in-country analysts.
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If you're in the Sauces, Dressings and Condiments industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sauces, Dressings and Condiments in Italy market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Sauces, Dressings and Condiments in Italy?
- What are the major brands in Italy?
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