Boston, MA -- (ReleaseWire) -- 06/13/2014 -- In 2013, the growth of carbonates continued to be sustained by the present culture among the youth (especially teenagers and young adults). Soda, a well-known term for carbonates, is associated with modern culture for beverages along with fast food. The younger generation has grown up with carbonated drinks and is familiar with the taste. The growing popularity of an affordable brand Big Cola and other Big variants from AJE Indonesia PT helped to widen the consumer base for carbonates, therefore sustaining its positive volume and current value growth in 2013.
Coca-Cola Indonesia PT continued to lead carbonates with a commanding 90% share of off-trade value sales in 2013. The company markets a wide range of leading carbonate drinks such as Coca-Cola, Coca-Cola Zero, Sprite, Sprite Zero, Fanta, Schweppes and A&W Root Beer. In fact, being a pioneer in introducing the cola drink to Indonesia, Coca-Cola is synonymous with any cola carbonates. The company strongly promoted its products over the review period with heavy investment in marketing including television advertisements and below-the-line promotional activities. The company also installed more cooling equipment in traditional retail outlets and traditional foodservice outlets to reach more consumers in the country.
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Despite the trend of rising health consciousness among Indonesian consumers, carbonates is still predicted to post positive volume growth annually over the forecast period. The strategic move of manufacturers to provide greater cooling capacity is expected to sustain growth to reach a wider consumer base. The confidence is also boosted by the growing number of convenience stores in the country to reach even the rural areas.
Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Indonesia with research from Euromonitor's team of in-country analysts.
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If you're in the Carbonates industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Carbonates in Indonesia market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
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