SEO Services a Mystery; Mystified Clients Overpay

SEO costs and services vary drastically amongst providers. New website provides free information to help clients evaluate SEO companies.


New York, NY -- (ReleaseWire) -- 09/18/2012 -- Having a presence on search engines has become increasingly important for businesses of all sizes, including small brick-and-mortar businesses. A vast number of search engine optimization (SEO) companies have sprung up to help meet the growing demand. Yet, there is very little uniformity amongst these SEO companies when it comes to matters such as services, pricing, and contracts. As a result, many website owners choose the wrong company for their needs or find themselves overpaying for SEO services.

A new website entitled was launched last June with the goal of helping website owners through the process of hiring a SEO company. According to one of the website’s expert authors, “Hiring a SEO is a confusing process because most website owners are misinformed about SEO. SEO is not some magical, secret process for getting websites to the top of the SERPs. It takes a strategic approach consisting of proven methods and experimentation. In most cases, SEO takes time and ongoing effort.”

Some of the issues which discusses are whether it is better to pay for SEO by the hour or project, whether ongoing SEO is really necessary, and how much clients should expect to pay for services.

Even though the SEO industry is so large, the type of information offered at is largely lacking from the public sphere. Instead, clients are mostly left on their own to research SEO practices and make sense of the many types of services offered. Considering that SEO is a rapidly-changing field and SEO companies are located across the globe, this is a daunting task for clients.

“It is time that someone took the mystery out of SEO services. There is no reason that this industry shouldn’t have the same transparency you would expect with any other service. Our goal is to help SEO clients understand what they are getting for their money so they can get the results they need.”

Visit for expert insight on SEO costs and services.