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Sets/Kits in Australia - New Study Released

New Consumer Goods market report from Euromonitor International: "Sets/Kits in Australia"

 

Boston, MA -- (ReleaseWire) -- 07/07/2014 -- Gifting of sets/kits is the main sales avenue for premium brands, which are particularly sold through department stores during festive or special occasions. In the premium segment, consumers typically will not purchase sets/kits for personal use, as they often include products which are not required. However, they become good value when bundled into sets/kits and presented as a gift. The Body Shop, for example, is recognised as a brand which offers great gifts from its gift set range, and also allows customers to customise gift sets.

Competitive Landscape

Estee Lauder led sets/kits with an 11% value share in 2012 through its premium skin care and colour cosmetics brands Estee Lauder, Clinique and Mac. It regularly retails well-designed and attractively-packaged sets/kits at good value. These sets/kits are usually themed to deliver certain benefits; for example Estee Lauder put together a special edition anti-wrinkle set which comes in a travel pouch. It is targeted towards consumers who are discovering Estee Lauder skin care products for the first time, and acts as a trial or introductory pack. Similarly, the Clinique brand established a variety of offerings for the Christmas period based on specific needs such as High Impact Lashes, De-puff & Define Eyes and Happy & Smooth.

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Industry Prospects

A constant value CAGR of 2% over the forecast period will be supported by strong underlying demand, particularly around seasonal purchase behaviour. In the premium segment, sales of sets/kits will continue to be driven by festive and special occasions, as they are bought primarily for gifting. These initiatives are often accompanied by gifts with purchase, and are done with the primary aim of enabling product trials.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sets/Kits industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sets/Kits industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sets/Kits in Australia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Sets/Kits in Australia?
- What are the major brands in Australia?
- Which types of sets/kits are most prevalent?
- How are average prices for sets/kits evolving?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Browse all Consumer Goods research reports at Fast Market Research

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