Boston, MA -- (ReleaseWire) -- 06/19/2014 -- During 2013, sales of sets/kits in Italy continued to be driven by high levels of seasonal purchases during festive periods such as Christmas, St Valentine's Day, Mothers' Day and Fathers' Day. In particular, sets/kits remain very popular Christmas gifts in Italy and for this reason demand for sets/kits tends to peak towards the end of the year. As they are already conveniently packaged as ideal gifts, cosmetics sets/kits containing various different products either from one category only such as skin care or from numerous categories such as fragrances and skin care remain very popular in Italy. There is usually one full-sized packaging unit which forms the basis for each set/kit, with the remaining products generally offered in miniature sizes. These sets/kits are very popular among Italian consumers as they have widespread appeal and also represent very good value for money.
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The Sets/Kits in Italy market research report includes:
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