Boston, MA -- (ReleaseWire) -- 07/03/2014 -- Skin care in Lithuania expanded considerably during 2012 in spite the confusion surrounding the majority of skin care products among many Lithuanian consumers. The majority of Lithuanians were befuddled by the plethora of controversial information in the media regarding the effectiveness of ecological skin care products, sales of which continued to grow throughout 2012. At the same time, many of the companies producing traditional skin care products made the most of the doubt which was emerging about the effectiveness of ecological skin care products with the strong suggestion that Lithuanian consumers no longer believe the false promises of the manufacturers of ecological skin care products and are now willing to return to more established brands instead. These tensions within skin care in Lithuania had an impact on the distribution and promotion of skin care generally, but did not have a major influence on value or volume growth during 2012. The gains made in the category during 2012 were primarily due to rapidly increasing sales of premium skin care brands as well as products which promise to solve specific skin care issues such as acne and cellulite.
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L'Oreal Baltic SIA remained the leading player in skin care in Lithuania in 2012 with a 25% value share. L'Oreal benefited the most of all skin care companies from the rebound of the Lithuanian economy towards the end of the review period as its value share gained four percentage points in 2012 while its consumer base expanded considerably. The company's distribution system in Lithuania is second to none and not only are its brands L'Oreal and Garnier available in most specialised and mass stores, but Vichy, L'Oreal's dermocosmetic/pharma skin care brand, is bringing in significant revenues as well. Furthermore, the company is by far the biggest spender on advertising in skin care in Lithuania and is often viewed as a leader in terms of innovation. Rising sales in premium skin care also boosted sales for the company during 2012 as L'Oreal's dominance in premium skin care is even more profound than in mass skin care.
Lithuania's leading skin care producers are expected to continue focusing on innovation as a way of driving sales during the forecast period, discarding the trend towards natural cosmetics as a fad with merely short-term life expectancy. Many of these companies claim that for skin which suffers no obvious problems, there is no need to use skin care at all, while those with problematic skin cannot realistically expect ecological and natural products do deliver the required effect.
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The Skin Care in Lithuania market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
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- What are the major brands in Lithuania?
- In which facial care category are skin whitening benefits most pronounced?
- How are sales of mass versus premium anti-agers evolving?
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Product coverage: Body Care, Facial Care, Hand Care.
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