Boston, MA -- (ReleaseWire) -- 06/03/2014 -- Small cooking appliances managed to maintain a healthy performance in Germany in 2013. However, small cooking appliances is increasingly polarised, as most of this growth can be accounted for by coffee machines; more specifically, hard pod coffee machines and espresso coffee machines. Within coffee machines, the steep decline of filter coffee machines hampered the growth of the overall category. When filter coffee machines is taken out of the equation, volume growth in coffee machines is much stronger, driven mostly by hard pod machines. There was also a strong performance by espresso coffee machines in 2013.
Groupe SEB remained the leading player in small cooking appliances in 2013, although its volume share fell towards 2013 SEB's volume performance was challenged by the strongly performing player De'Longhi. De'Longhi was ranked only fourth in small cooking appliances in 2013, but managed to increase its volume share in 2013 due to its favourable position in pod coffee machines.
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Small cooking appliances is expected to register a negative volume CAGR of 1% over the forecast period. The predicted poor volume performance of small cooking appliances will be a result of weaker demand for the currently thriving hard pod coffee machines and espresso coffee machines, as well as the expected steep decline in electric grills and breadmakers.
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The Small Cooking Appliances in Germany market research report includes:
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Our market research reports answer questions such as:
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- Are freestanding hobs driving growth in Germany?
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