Boston, MA -- (SBWIRE) -- 05/30/2014 -- Snack bars had positive growth in both value and volume sales of 11% and 5% respectively in 2013. The category has continued to show double-digit growth in value since 2008, reaching Won39 billion. The category is led by granola/muesli bars, which accounted for 70% of total snack bars in retail value.

Competitive Landscape

Orion Crop ranked first with 55% value share in 2013, followed by Haitai Confectionery & Foods. Orion Corp has a very strong brand, Dr You, and dominates the largest category, granola/muesli bars, with 79% value share in 2013. Dr You took up 55% of total snack bar sales in the year. The success of Dr You is from targeting the right consumers. Targeting young consumers, it has continued to renew its packaging and implemented active marketing campaigns to satisfy its main consumers. Strongly positioned as a healthy and energy-boosting snack, Dr You could rebound in market growth.

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Industry Prospects

Constant value sales of snack bars are expected to grow at a CAGR of 10% in the forecast period. The category is still small with only a few brands available. Increasing demand for nutritional snacks to replace a meal in South Korea can attract manufacturers to enter the market as other packaged food categories are reaching maturity in the country.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Snack Bars industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Snack Bars industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Snack Bars in South Korea market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Snack Bars in South Korea?
- What are the major brands in South Korea?
- Are sales benefitting as consumers look for a healthier alternative to confectionery?
- What are the market opportunities for high fibre products?
- What are the other major snack bars markets globally?

Reasons to Get This Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats

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