San Diego, CA -- (SBWIRE) -- 11/12/2014 -- Mandy McEwen, social media consultant and Founder and CEO of Mod Girl Marketing, has released eight ways for brands to boost their marketing campaigns by leveraging social media. As many companies have some presence on their social media platforms, they are also leaving a lot on the table as far as capitalizing that presence to supplement their marketing efforts.
McEwen suggests integrating social media in several ways that will help maximize the marketing tactics many brands have already undertaken. For example, sharing blogs is a great way to use social media, but there are also ways to share old content that may be buried. From uploading videos to YouTube to sharing PowerPoints on Slideshare, this content can be great for search engine optimization.
Brands can also connect their social media to offline promotions and events. By utilizing hashtags, creating a special showcase page, or even a unique app, it is easy for customers (brand ambassadors) to get involved in the promo and share it with their friends. Social media is also a great place to showcase winners to get others involved.
Many brands have already figured this out—but social media is an essential tool for customer service. From airlines to UPS and Best Buy, the biggest brands are addressing customer concerns and complaints on all social media platforms. Even smaller companies can take advantage of the easy and inexpensive way to answer customer questions and complaints by monitoring their social channels. The flip side of this is that social media also helps brands tap into testimonials. There are lots of great tools available to help companies capture those glowing customer reviews.
McEwen says, “Social media is a great way for brands to build on the work they are already doing with their various marketing tactics. From building a reputation as an expert in the field to improving search optimization, social media can play an integral role in any marketing strategy.”
Read the full post “8 Ways to Boost Current Marketing Campaigns with Social Media” here: http://www.8waysin8days.com/8-ways-boost-current-marketing-campaigns-social-media/
For help leveraging your social media channels to boost your marketing efforts, contact Mod Girl Marketing or Mandy McEwen.
About Mod Girl Marketing
Mod Girl Marketing is a full-service, boutique online marketing firm that provides effective search engine optimization, social media management, digital branding, marketing and design services to a variety of businesses. From coast to coast, Mod Girl Marketing has helped numerous businesses transform their digital presence from bland to brilliant.
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