Boston, MA -- (ReleaseWire) -- 07/14/2014 -- Risen indicators show that the consumer base for energy drinks continued to broaden outside of nocturnal consumption with an increase in the modern and traditional channels, there are new consumers entering the category with daytime consumption habits.
Gatorade was the leading brand in 2013 with 45% off-trade value share of sports and energy drinks, and 76% of sports drinks. The brand counts with an historic presence in the category, only recently facing competition, when Coca-Cola introduced Powerade. However, as competition became more intense, Gatorade naturally lost momentum, since in sports drinks it gained one percentage point in 2013 in share due to the extremely high initial share the brand had during upon launching, when it faced no competition. The brand has a wide variety of flavours and pack sizes, has very wide distribution, and QUINSA regularly carries out innovative advertising campaigns, focusing on events, sponsorship, celebrities, and marketing issues that are linked naturally to sports.
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Leading healthy lifestyles by having a balanced diet and practising sports is becoming a goal for most Argentines, although working hours are being extended and other factors are also leading to more hectic lifestyles with less time to reach those goals. Sports and energy drinks is well positioned, catering to this trend directly by offering healthy products for sports and also work and fun.
Discover the latest market trends and uncover sources of future market growth for the Sports and Energy Drinks industry in Argentina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sports and Energy Drinks industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sports and Energy Drinks in Argentina market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Sports and Energy Drinks in Argentina?
- What are the major brands in Argentina?
- What are key new sports and energy drinks launches and what impact impact did they have on #category#?
- Who are the key consumers of sports and energy drinks in Argentina?
- What time of day are sports and energy drinks most commonly consumed?
- What trends motivate people to drink sports and energy drink in Argentina?
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Product coverage: Energy Drinks, Sports Drinks.
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