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"Sports Nutrition in Israel" Is Now Available at Fast Market Research

New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

 

Boston, MA -- (ReleaseWire) -- 06/16/2014 -- Sports nutrition products like protein powders and bars saw increased online sales in 2013 due to the channel's lower prices than sports outlets and gyms. Coupon websites, international sites and online pharmacies invested in such products due to consumers' price-sensitivity as a result of declining purchasing power, alongside rising demand for such products due to increased sports awareness. For example, eggwhite powder costs around NIS177 per unit from an online pharmacy called MediLink compared with NIS191 in a regular sports shop. In addition, frequent sales run by online shops helped drive the popularity of the channel.

Competitive Landscape

Tevacom continued to lead the category in 2013 with a share of 22% in retail value terms, up by half a percentage point on the previous year. 'Others' held a share of 61%. Tevacom enjoys a good reputation via its Syntrax brand. It also offers the Promax brand in protein bars and energy gels. In addition, it imports brands from all around the world.

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Industry Prospects

Sports nutrition is expected to continue to grow over the forecast period, posting a value CAGR of 9% at constant 2013 prices thanks to a growing number of people incorporating sporting activities into their daily schedules. The online channel is set to flourish in this category due to offering the lowest prices for high- quality products, while also exposing consumers to new brands.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Israel market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Sports Nutrition in Israel?
- What are the major brands in Israel?
- What is the market size of Sports Nutrition in Israel?
- What are the major brands in Israel?
- Do consumers prefer powders, tablets, or RTD?
- Do consumers prefer protein, amino acid, whey, or creatine products?



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