Elizabethtown, KY -- (SBWIRE) -- 03/25/2014 -- Sportsmans Rod & Gun, the premier firearm, ammunition and tackle store located in Elizabethtown, KY, has begun a new web marketing campaign in conjunction with BizIQ, a small business marketing firm specializing in local search optimization.

In beginning this new online campaign, Sportsmans Rod & Gun will focus on enhancing and expanding its web presence through Google’s local online search results. Throughout the duration of the campaign, the gun store in Elizabethtown, KY will tailor its online brand presence to meet the needs of gun enthusiasts and outdoorsmen seeking to find quality products and supplies.

Through BizIQ’s services, Sportsmans Rod & Gun will fixate on its local search engine rankings by providing optimized web content and an appealing new website interface, complete with intuitive navigation. This comprehensive campaign will allow people to find the firearms and equipment they need, along with a wealth of information regarding Sportsmans Rod & Gun’s product offerings. The store will also offer users a recurring source of relevant information through its blog.

“We’re proud to be a local area leader in all things gun and fishing related. Our inventory is specifically tailored to meet the needs of sportsmen and we’re proud to be an authoritative presence on gun ownership and safety,” said James Adkins, Owner of Sportsmans Rod & Gun. “Making the decision to expand our web presence with the help of BizIQ was a simple one and we’re happy to continue our brand expansion in a digital way.”

About Sportsmans Rod & Gun
Sportsmans Rod & Gun has offered quality firearms and ammunition, as well as fishing supplies in Elizabethtown, KY since 2005. Now with two locations, the brand caters to the needs of gun owners and sporting enthusiasts alike, offering a substantial selection of gun and angler accessories, along with an indoor gun range at its Glasgow, KY location.

An advocate of gun safety, Sportsmans Rod & Gun offers Concealed Carry classes on-site. The brand has a Federal Firearms License and is an SOT holder and a Class 3 Dealer. Sportsmans Rod & Gun is also a proud member of the National Rifle Association (NRA), National Shoot Sports Foundation, Ducks Unlimited, National Wild Turkey Federation and the National Federation of Independent Businesses.

To learn more about Sportsmans Rod & Gun, its services or to inquire about its product inventory, please visit the company’s website at http://www.sportsmans-ky.com/.

To learn more about BizIQ, its expertise regarding local search engine optimization or to view its extensive list of service options, please visit http://www.ebiziq.com/.