Boston, MA -- (ReleaseWire) -- 06/16/2014 -- Weather conditions gave a boost to sun care sales in 2013 as temperatures remained high till the end of October allowing the holiday season to be prolonged. Yet the key factor behind the good performance of sun care has been the rise in the tourist influx. Political unrest in North Africa, Turkey and the Middle East resulted in a rise in foreign tourism in 2013, given that neighbouring countries did not feature as prominent holiday destinations.
L'Oreal Hellas SA led Greek sun care for 2013 with 26% of value sales. The company markets the brands Vichy Capital Soleil, La Roche-Posay Anthelios, L'Oreal Sublime Bronze (Ex-Solar Expertise), Garnier Ambre Solaire, Biotherm Sun and Lancome Soleil. With a wide portfolio comprised of brands that enjoy good and solid brand recognition from consumers, it is not surprising that L'Oreal maintained its leadership. The company invests heavily in promotions with in-store advertisements, such as separate stands for its lines in the stores, posters in pharmacies and with advertising in women's and/or health magazines. The company's pharmacy brands (Vichy Capital Soleil and La Roche-Posay Anthelios) are also frequently prescribed and suggested by dermatologists and pharmacists for sun protection.
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Prospects for sun care in Greece look positive, despite the worsening economic conditions given that sun care is starting to have a commodity status for most Greeks, especially amongst families with children. Consumers' awareness increases regarding the threats of sun exposure and this will secure growth for sun care. Companies will continue to invest in product promotion and awareness campaigns over sun protection, combined with new product development in order to sustain consumer interest.
Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Greece with research from Euromonitor's team of in-country analysts.
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If you're in the Sun Care industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sun Care in Greece market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
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