Boston, MA -- (SBWIRE) -- 08/29/2014 -- Sun care continued its healthy growth in 2013 due to the low base of the category and higher awareness among young Iranian consumers, who became more concerned about the negative effects of being exposed to direct sunlight for long periods without protection. This meant that value sales increased by 56%, which was higher than the review period CAGR of 31%.

Competitive Landscape:

Poober continued to lead sun care in 2013, with its Ego Sun Sense brand that took a share of almost 11%. Poober has a number of brands such as the Uriage, Photoderm, Lierac, Bioderma and Bailleul Biorga brands. The company's success was due to the high quality of its brands. The products' packaging was also of good quality, and the company's brands were available throughout the country. In addition, there was a considerable amount of point-of-sale promotion in stores for its brands. The company also continued its branding activities in pharmacies in 2013, which helped to increase awareness.

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Industry Prospects:

With the growing awareness of the importance of sun care and strong campaigns regarding health and wellbeing, it is expected that sun care sales will profit greatly. This will be due to the high level of advertising and media articles focusing on the damage to the ozone layer and the harmful impact of exposure to the sun.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Iran with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Iran, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Iran market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Sun Care in Iran?
- What are the major brands in Iran?
- What is the most common sun protection factor?
- How are sales of self-tanners performing?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Aftersun, Self-Tanning, Sun Protection.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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