Boston, MA -- (SBWIRE) -- 06/30/2014 -- The average unit price of sun care declined by 2% in current terms during 2013 due to the high levels of price competition which exist between the leading brands in the category. The steady rise of private label in the category continues to have a profound effect on sun care in Israel. Shufersal, for instance, recently launched a new range of sun care products under the Sun private label. This new product range includes nine different products which are positioned as 20% cheaper than branded equivalents. These private label products continue to place considerable pressure on the leading premium brands in sun care in Israel.

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Competitive Landscape

Dr Fischer Pharm Labs Ltd maintained its dominant position in sun care in Israel in the 2013 with a value share of 59%. With its Ultra Sol and Dr Fischer self-tanning and sun protection products dominant among mid-priced brands, Dr Fischer maintained its lead in 2013 as it continued to gain value share.

Industry Prospects

Sun care is expected to increase in value by 1% in constant 2013 terms over the entire forecast period, rising to ILS117 million by 2018.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Israel market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Sun Care in Israel?
- What are the major brands in Israel?
- What is the most common sun protection factor?
- How are sales of self-tanners performing?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Aftersun, Self-Tanning, Sun Protection.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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