Boston, MA -- (ReleaseWire) -- 07/11/2014 -- Sun care recorded value growth of 5% to generate sales of S$21 million in 2013. This is attributed to new innovations in sun protection with added benefits, driving up the average unit price of the products. Sun protection is the largest contributor to sun care products, taking up 97% of value sales in 2013.
Energizer (S) Pte Ltd remained the leading player with a value share of 39% in sun care in 2013. This is due to the high awareness and strong positioning of its Banana Boat brand, which had a large presence in aftersun, sun protection and self-tanning in Singapore in 2013. However, the company's value share declined over the review period due to aggressive competition from other brands.
Sun care is expected to increase by a constant value CAGR of 3% over the forecast period. Sun protection is expected to see a stable demand as consumers are more aware of the harmful effects caused by UV rays, such as skin ageing and skin cancer. In addition, companies are likely to educate consumers on the importance of using skin protection products on a daily basis instead of only on sunny days.
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Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Singapore with research from Euromonitor's team of in-country analysts.
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The Sun Care in Singapore market research report includes:
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Product coverage: Aftersun, Self-Tanning, Sun Protection.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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