Boston, MA -- (ReleaseWire) -- 07/31/2014 -- Sun care in Slovakia increased in current value by 9% in 2013, rising to EUR5 million. This growth was thanks mainly to the particularly long and hot summer experienced in the country during the year and the increasing popularity of sun protection, which is mainly the result of new product developments and rising consumer awareness of the importance of using sun protection.
Beiersdorf Slovakia sro led sun care in 2013 with a value share of 27%, the result of a two percentage point increase in its value share in the category over the course of the year. The company can attribute its leading position to its regular launches of new value-added products and the affordable prices charged for its well-known brand Nivea, which is very well-known in Slovakia thanks to its presence in numerous beauty and personal care categories.
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The performance of sun care in Slovakia is determined largely by the prevailing climatic conditions and it is thus the state of the weather in Slovakia which tends to have the biggest impact on sales in sun care. It is expected that as the weather in Slovakia is set to undergo some major changes in years to come, although a repeat of the long, hot summer which the country enjoyed during 2013 is not predicted during the forecast period, and this is likely to result in a significant slowdown of the growth rate in the category. Sun care is thus expected to increase in value at a CAGR of just 1% in constant 2013 terms over the forecast period.
Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Slovakia with research from Euromonitor's team of in-country analysts.
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The Sun Care in Slovakia market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Sun Care in Slovakia?
- What are the major brands in Slovakia?
- What is the most common sun protection factor?
- How are sales of self-tanners performing?
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Product coverage: Aftersun, Self-Tanning, Sun Protection.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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