Boston, MA -- (ReleaseWire) -- 06/09/2014 -- Volume sales growth for surface care in 2013 was lower than the average for the review period, while current value growth was better than the average. As with dishwashing, increasing prices supported a positive value sales performance, but had a negative effect on volume sales in 2013.
Saponia, Unilever BH and SC Johnson Wax led surface care retail sales in Bosnia-Herzegovina in 2013, with respective value shares of 28%, 24% and 17%. Saponia's products are traditionally popular in the region, slightly cheaper than the international competition and considered to offer solid quality. The other two manufacturers invested heavily in advertising, thus building a strong quality image for their products. All three were able to achieve nationwide availability of their products, thus enabling effective advertising.
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Surface care in Bosnia-Herzegovina over the forecast period is expected to record a similar performance to that registered over the review period. No major trend shifts are expected. Surface care will continue to be driven by constant product innovation and competition between purpose-specific and universal product varieties.
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