Boston, MA -- (ReleaseWire) -- 07/06/2013 -- Throughout 2012, even if consumers' purchasing habits continued to be strongly affected by the economic crisis, no major evolution in volume terms was observed within surface care. More or less in line with the early years of the review period, consumers continued to prefer multi-purpose cleaners that can be used on different types of home surfaces and consequently reduced the number of surface care products stocked at home. This consumer behaviour did tend to become ingrained in Italy due to...
Euromonitor International's Surface Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
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Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Surface Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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