Denver, CO -- (SBWIRE) -- 11/19/2014 -- The founders of Survival Frog, a new online supplier of survival gear, accessories, and consumables, announced that the site has launched and is now open to visitors and customers. Survival Frog's selection of high-quality, rigorously vetted survival equipment is among the Internet's widest, and every item the company carries is backed by a low-price guarantee and an especially generous, six-month, any-condition return policy. Created to serve the increasingly discerning and knowledgeable survivalist of today, Survival Frog expects to quickly become one of the Internet's most highly regarded suppliers of its kind.

"After working hard behind the scenes for a very long time, we are pleased to announce the launch and grand opening of Survival Frog," company representative Nicole Cantwell said, "We're confident that survivalists and preppers of all kinds are soon going to have a new favorite place to buy and learn more about survival supplies."

Somewhere between 3 and 3.7 million Americans self-identify as survivalists or "preppers," people who make a concerted effort to prepare for natural disaster, widespread disease, or outright societal breakdown. These numbers continue to grow as more people become concerned about the sustainability of present-day economic and political arrangements, with many coming to feel that survival preparations are an important responsibility for every family.

Despite this growing movement, many Americans fail to meet even the most basic of survival standards promulgated by the Federal Emergency Management Agency, or FEMA. According to that agency, for example, less than half of all Americans have even a three-day supply of safe drinking water and nonperishable food in their homes, meaning that even natural disasters of a moderate scale could endanger their basic welfare. Even fewer Americans have basic first-aid kits ready for use, leaving them dependent on outside assistance that could well be hard to come by if disaster were to strike.

Whether seasoned survivalist or someone lacking in the basics, Americans of all stripes will find in the newly launched Survival Frog an invaluable ally when it comes to getting better prepared. Founded by a team of industry veterans with extensive experience in both survival preparedness and online retailing, Survival Frog promises to permanently elevate the level of service that survival shoppers can count on. A store-wide low-price guarantee ensures that customers can buy any item with confidence, knowing that, even if one of Survival Frog's impressively low prices should be undercut by a competitor, the company will make good on the difference.

An unmatched six-month, "any reason" return policy will make the Survival Frog experience even more impressive. Customers can feel free to try out their purchases in real-world situations, and may return in any condition those that fail to meet their expectations within six months for a full refund of the purchase price. The owners of the new site are able to extend such a generous offer because they are confident in the quality of all of the products they offer, having made sure to select only the best equipment and other items to sell.

The Survival Frog website will also serve as an informative and entertaining online destination for visitors. The new Survival Frog Blog will be frequently updated with timely, interesting articles aimed at survivalists and already boasts a considerable collection of helpful and engaging posts. A link to the blog, as well as pages detailing all of Survival Frog's offerings and policies, can be found at the main Survival Frog site.

About Survival Frog, LLC
A one-stop resource for those interested in survival and disaster preparedness, Survival Frog combines low prices and the industry's widest selection of top-quality gear with unbeatable customer service and a generous six-month, any-reason return policy.