Lafayette, IN -- (ReleaseWire) -- 09/13/2012 -- Finding the perfect type of swimsuit can be difficult, but finding good swimwear at affordable prices can be even more challenging. Whether shopping at the mall or online, most swimsuit stores feature such high prices that women can only afford to purchase a single swimsuit.
One website, SwimsuitsPlanet.com, has been gaining attention for turning this convention on its head by offering affordable swimsuits with unique designs. The website features an extensive selection of bikinis, bathing suits, swim dresses, and other swimwear. The products are available throughout the world thanks to SwimsuitsPlanet.com’s distribution centers in the United States, Canada, and China.
A spokesperson for SwimsuitsPlanet.com explained what makes the site unique:
“As consumers we believed the swimsuit market was bloated with heavy margins and staid designs. However rather than complaining we decided to tackle the problem head on by launching SwimsuitsPlanet.com. The objective was to offer an extensive range of affordable swimwear while maintaining quality and introducing fresh exciting designs. Tackling the price was easy, we cut our margins substantially below other retailers. To inject excitement into the range’s we‘ve worked with some young innovative designers to produce stylish swimwear collections every year.”
SwimsuitsPlanet.com believes its unique selection of swimwear is critical to its success which is why they offer many styles that are unavailable at other stores. Alternative types of bikinis are particularly popular. Skirted bikinis, for example, combine the sexiness of a traditional bikini top with the style of a skirt on the lower half. The tankini, on the other hand, gives women a unique style for the beach by combining a tank top with a matching bikini bottom.
From inception Swimsuits Planet has been focused on delivering the lowest prices to consumers. To solidify their pricing objective they offer a lowest price guarantee on all bikini orders, which means visitors are assured of receiving the best bikini designs at the lowest prices. The low pricing is complimented by free worldwide shipping. This has allowed many visitors to purchase two pieces of swimwear for the price of one bikini in a competitor’s store.
The site itself is simple to navigate with a good user experience at the core of its design. Consumers can shop by type of swimwear, price, collection or even brand. Each product is replete with quality digital imagery, full product description including product features and a helpful international sizing chart.
SwimsuitsPlanet.com is an online women’s swimwear retailer. The website features swimsuits in a wide variety of styles and designs, and it offers a low price guarantee on all swimsuit orders. For more information, please visit: http://www.swimsuitsplanet.com