Boston, MA -- (ReleaseWire) -- 08/26/2013 -- In 2012 consumers in Latvia continued to switch from black tea, the most mature category in tea, to other categories of tea. Demand for black tea was negatively affected by the health and wellness trend, which benefitted green tea and fruit/herbal tea. The recovering purchasing power of consumers also enabled them to focus more on quality than price in tea in 2012.
Euromonitor International's Tea in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
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Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Tea market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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