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The Branch Is Back - Global Case Studies in 21st Century Banking Success

 

Dallas, TX -- (ReleaseWire) -- 10/18/2012 -- The Branch is Back – Global Case Studies in 21st Century Banking Success Synopsis
- This report assesses and examines how banks around the world are facing challenges in creating more customer-orientated experiences and greater retail banking profitability
- It considers what banks must do in order to preserve existing customers and acquire new customers by innovative branch banking strategies
- This report reviews examples of the extensive work being undertaken by the world’s retail banks to ensure that branches remain effective and profitable
- The report also reveals how the use of environmentally sensitive techniques by banks is enhancing the customer base

Executive summary
The global retail banking industry is now in a period of innovative commitment to the branch that has arguably not been seen since the early 1990s. However, this silent revolution is dealing with a more broadly based agenda than just branch design; it is much more likely to succeed in creating more customer-orientated experiences and greater retail banking profitability.

While attention is paid to identify an individual mutual bank, building society or credit union, there are occasions throughout the report when the term ‘bank’ has been used in a generic retail financial services context. With detailed case studies from major banks of Australia, New Zealand, Switzerland, Canada, Turkey, Spain, the UK, the US, Russia, Iceland and India, this report reviews examples of the extensive work being undertaken by the world’s retail banks to ensure that branches remain effective and profitable components of the delivery channel mix.

Scope
- This report provides an extensive analysis of the strategies taken by the banking sector worldwide to improve bank branching
- The report examines the moves underway in the in the developed and developing markets which are making it easier for both merchants and consumers to transact outside traditional transactional models
- It also evidences and discusses the wider range of development programs using examples from across the world
- The report also assesses how banks are now focusing on a high-quality branch-led delivery channel strategy

Key highlights
- The global retail banking industry is now in a period of innovative commitment to the branch.
- Banks now focus on a high-quality branch-led delivery channel strategy.
- There has been an increased use of environmentally sensitive techniques by banks to enhance the customer base.
- Banks are now establishing emotional connections with customers to cultivate business.

Reasons to buy
- Discover why branch visits are down across all demographics and mature markets
- Reveal what banks must do in order to preserve existing customers and acquire new customers by innovative branch banking strategies
- Know how banks are now focusing on a high-quality branch-led delivery channel strategy
- Learn what strategies banks can employ to become a centre of profitability

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