The Business Case for Mobile Banking


Dallas, TX -- (ReleaseWire) -- 10/09/2012 -- The Business Case for Mobile Banking is the new market research report added on RnRMarketResearch.com.

- Mobile banking is an emerging new trend for both bankers and consumers. It has changed the traditional methods of banking and its usage has been improved not only in developed countries but also developing countries
- This report covers the usage of mobile banking in various countries across the globe
- This report provides data on mobile banking service penetration globally
- This report covers the technological advancements which enhance the mobile banking system
- The report provides information on key developments in developing markets such as China and India

The number of mobile phones in use around the world in 2011 reached six billion while the number of mobile banking users worldwide reached 300 million with adoption of the service in developed countries growing significantly. Mobile networks now cover between 85-90% of the world’s population. Modern data and telecommunication services appeal to younger generations, meaning that they have a good perception of institutions that offer mobile financial services. Banks and mobile carriers are moving towards more sophisticated techniques of marketing as a result of security and user-friendly concerns. In order to enhance their marketing, banks and mobile carriers are using IT technology for ensuring security and user friendliness. Mobile banking is not only used for basic transactions of online banking, such as checking balances, viewing recent transactions, paying bills and transferring funds but also for marketing of the various products and services offered by banks.

This report will allow you:
- To understand the future potential of mobile banking
- To understand its usage both in well developed countries and developing countries
- Gain insight into the key technology developments for electronic payments via mobile
- To analyze the mobile advertising market

Key highlights
- Mobile banking is replacing branch approach banking.
- Mobile payments are replacing paper-based payments.
- Advertising on mobiles is replacing traditional electronic marketing.
- Use of mobiles has grown faster than broadband connections.

Reasons to buy
- Provides detailed analysis of mobile banking services globally
- Special emphasis on the opportunities available in emerging markets
- The report also focuses on various mobile payment technologies emerging in the global market
- Provides in-depth analysis of the challenges faced by the mobile banking system

Buy your copy of this report @ http://www.rnrmarketresearch.com/the-business-case-for-mobile-banking-market-report.html .

List of Tables

Table 1: Active Mobile Broadband Subscriptions by Region in 2010 and 2011
Table 2: Worldwide Mobile Device Sales and Market Shares, 2010–2011
Table 3: Global Mobile Handset Shipments and Market Shares, Q1 2012
Table 4: Merchant Fees for Processing Sales Through Google Checkout
Table 5: Effects of Mobile, Internet and Banking Infrastructures in Developed and Emerging Markets
Table 6: BRIC Mobile Connections and Penetration, 2011
Table 7: Business Models for Mobile Payments
Table 8: Mobile Advertising Revenue by Region, Worldwide, 2010-2015 (Millions of Dollars)
Table 9: Worldwide Mobile Device Sales to End Users by Vendor in Q4 2011 (Thousands of Units)
Table 10: Mobile Subscribers in China by Operator (March 2012)
Table 11: Telecom Subscribers in India

List of Figures

Figure 1: Screenshot of RaboMobiel Home Page
Figure 2: Mobile Banking Reached 100 Million Users in Four Years
Figure 3: Mobile Subscriptions per 100 Inhabitants
Figure 4: Internet Subscriptions per 100 Inhabitants
Figure 5: Mobile Cellular Subscriptions by Geographical Region (Millions)
Figure 6: Internet Subscriptions by Geographical Region (Millions)
Figure 7: Mobile Operative Systems Forecast Market Shares, 2011-2015
Figure 8: Opportunity Areas for Mobile Banking and Payments
Figure 9: Brand Association Map for Mobile Banking in the US
Figure 10: Most Common Online Banking Activities of US Consumers
Figure 11: Screenshot of E*TRADE Mobile Brokerage Home Page
Figure 12: Screenshot of Mitek Systems’ Mobile Deposit Capture Home Page
Figure 13: Expected Growth in Number of NFC-enabled Phones
Figure 14: Octopus, Suica and Oyster Cards
Figure 15: Screenshot of Mobibucks Home Page
Figure 16: Screenshot of PayMate Home Page
Figure 17: Verrus Parking Sticker
Figure 18: Obopay Home Page
Figure 19: M-Pesa Marketing Poster
Figure 20: Screenshot of Smart Money Home Page
Figure 21: Screenshot of GCASH Home Page
Figure 22: Screenshot of ShopText Home Page
Figure 23: Screenshot of Mobot Home Page
Figure 24: Screenshot of Ferratum Home Page
Figure 25: Monitise Home Page
Figure 26: Blyk Home Page
Figure 27: OCBC Mobile Banking Home Page
Figure 28: Mocapay Home Page
Figure 29: Mobile Banking Technological Platforms
Figure 30: Main Reasons for Not Using Mobile Banking
Figure 31: Main Reasons for Not Using Mobile Payments
Figure 32: The Growth of Malware
Figure 33: Mobile Threats Motivated by Profit
Figure 34: Mobile Threats by Type
Figure 35: Kiwibank Home Page
Figure 36: Bank of America “Morris on Campus” Campaign
Figure 37: mFoundry Home Page
Figure 38: MShift Home Page
Figure 39: Bank of America Online Mobile Banking Demo
Figure 40: Wells Fargo Mobile Banking Home Page
Figure 41: First Direct Mobile Banking Home Page
Figure 42: Barclays Hello Money
Figure 43: Deutsche Bank Mobile Banking
Figure 44: FNB Mobile Banking Home page
Figure 45: MTN Banking Home Page
Figure 46: Wizzit Bank Home Page
Figure 47: New Zealand Mob Survey
Figure 48: National Bank Mobile Banking Home Page
Figure 49: Kiwibank Mobile Banking Online Demo
Figure 50: The Co-operative Bank Home Page
Figure 51: FlashMeCash Home Page

Contact sales@rnrmarketresearch.com for further information.