Therapy Trends: Multiple Sclerosis


Dallas, TX -- (ReleaseWire) -- 05/01/2012 -- The year 2012 will see landmark changes in the treatment of MS. Gilenya, the first novel drug in five years, is to be joined by three new products; BG-12 from Biogen Idec, Sanofi’s Aubagio and Genzyme’s Lemtrada. These drugs will partially satisfy substantial unmet needs of convenient administration and more efficacious therapy to drive unprecedented market growth.

Driven by in-depth interviews with the world’s leading multiple sclerosis KOLs, Therapy Trends: Multiple Sclerosis uncovers how the current treatment landscape will be impacted by significant future events, with particular focus on pipeline therapies and how these will modify the way MS is managed by neurologists in the future.


Drive your strategic decision-making with inside intelligence

Therapy Trends: Multiple Sclerosis disseminates critical opinion and analysis to provide premier research.

- We cut to the heart of market-changing events and eliminate superfluous background information so you can focus on developments of greatest strategic impact and reduce your reaction time
- Our unique thought-leader selection matrix identifies the most influential KOLs in MS to deliver the perspectives vital in giving you a competitive edge, enabling informed decision-making and planning
- Detailed analysis of marketed and pipeline drugs helps you understand the products that will shape the future MS market
- KOL consensus on the future treatment algorithm offers a window into the future changes in medical evidence and clinical practice
- Uncovering KOLs’ opinions on unmet needs enables you to identify potential commercial opportunities
- Dynamic report updates evaluate the market impact of key events from KOL perspectives, allowing you to react to significant MS market developments within days of events occurring

Critical questions answered

Our MS KOLs are selected according to their level of engagement and influence within the pharmaceutical industry and their scientific standing. FirstWord’s unique KOL scoring system enables identification of KOLs with the greatest knowledge of how MS treatment will evolve and shape the future landscape.

- What are the key unmet needs? There is a high risk, high reward opportunity in the development of a therapy with efficacy for progressive subtypes.
- How will therapies will be positioned against each other in the future of MS treatment? Biogen’s new oral therapy BG-12 is expected to usurp the current market leaders and become the first-line therapy of choice.
- How will treatment developments play out in the near future? Biogen's activity in broadening its robust pipeline shows its resolve in maintaining its leading position in MS.
- Is there potential for new players in the lucrative MS market? New entrants are set to capture significant share and cannibalise sales of the leading drugs.
- Where will Sanofi’s Lemtrada and Aubagio be positioned in treatment? Pricing and safety will play a large part in determining uptake of this highly effective drug
- How will the launch of biosimilars affect prescribing behavior? Pricing will be a key determinant in positioning and uptake
- How will Novartis’s Gilenya be affected by recent safety concerns? Long-term concerns have kept it from being the first line therapy.
- Will the new John Cunningham Virus test encourage earlier adoption of Tysabri? This offers the first example of personalised medicine; a trend that will aid uptake in future.

Reasons to Buy

The deliverables

Therapy Trends: Multiple Sclerosis is delivered in two complimentary formats:

Therapy Trends Intelligence Report: a concise, focused, in-depth market intelligence research report that examines the range of current and late-stage pipeline drugs to determine future trends in the treatment and diagnosis of MS, and assess the commercial impact on the MS market landscape.

Therapy Trends Impact Assessments: dynamic analyst briefings evaluating the impact of events in the MS market over the next 12 months, delivered to you within days of a significant event happening

Key Benefits

- Unmet needs analysis to identify opportunities and address the challenges facing disease management
- Strategic mapping of future treatment algorithms based on KOL insight
- Commercial and clinical analysis of pipeline therapies
- In-depth, dynamic event impact assessments to evaluate current strategies and plans against new conditions
- Align investment and resource planning to future trends
- Know the story driving the trends

Intended Audience:

This report will be of value to senior pharma directors and managers with responsibilities in the following areas:

- Business Development
- New Product Planning
- Market Research
- Strategic brand planning
- Forecasting and marketing professionals
- Medical Affairs
- Clinical Trials
- Relationship Management

Buy your copy of this report @ Contact for further information.