Boston, MA -- (SBWIRE) -- 08/22/2014 -- Modern housing expansion has dictated the use of toilet care products and this has been on the increase with many households having at least one liquid toilet care product.

Competitive Landscape

The leading brand is Harpic liquid toilet from Reckitt Benckiser with a 31% value share, followed in distant second by Haco Tiger's Jeyes and Bloo brands, with 11% and 6%, respectively. These two brands compete on loyalty and pricing with their advertisements on television, billboards and the internet utilising well-known people in society from the acting and sporting professions.

Industry Prospects

High demand for toilet care products is foreseen as people continue to adopt modern housing with toilets requiring close care. The high value CAGR of 6% at constant 2013 prices, predicted for the forecast period is indicative of the growth in the country and the demand for toilet care products following the housing boom.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Kenya market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Toilet Care in Kenya?
- What are the major brands in Kenya?
- What are the future prospects for the toilet care products?
- What are the key new product launches in the toilet care products?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: In-Cistern Devices, ITBs, Toilet Care Mousse/Foam, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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