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Top Report - Marketing to Green Consumer in US - March 2014

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Albany, NY -- (ReleaseWire) -- 04/04/2014 -- Enthusiasm for green products has increased since 2012, perhaps this is due to consumers’ perception of green as money saving. However, consumers refuse to be inconvenienced by green. They value accessibility, affordability, and quality. Companies should not presume that loyalty will come easily as consumers seek transparency and authenticity from companies that produce green products.

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Scope and Themes

What you need to know
Definition
Data sources
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

Issues and Insights

For the love of green or money?
The issues
The implications
A new green attitude: how is green purchase behavior changing?
The issues
The implications
Consumers want a little less talk and a lot more action
The issues
The implications

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