Albany, NY -- (SBWIRE) -- 02/06/2014 -- Gaming machines are now embedded within shops’ culture and all-round offering, contributing to the formation of social circles in shops, one of the few things that is difficult to replicate online. Any further legislation that limits machine play would see regular visitors spend less time and money in shops, which could have a seriously damaging effect on a sector that has become so reliant on machine players.

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Table of Content

Introduction
Definition
Abbreviations

Table of Content

Introduction
Definition
Abbreviations

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Executive Summary

The market
Figure 1: Forecast of gross gambling yield in betting shops, 2008/09-2018/19*
FOBTs accounted for more than half of consumer expenditure in 2012/13
Figure 2: Off-course betting sector breakdown of gross gambling yield, by segment, 2012/13
Companies, brands and innovation
Independents fall victim to big brand domination
Figure 3: Share of premises, by operator, March 2013
The consumer
Visiting remains stable despite online surge

Issues in the Market
If the government were to impose a further limit on FOBTs, would shops still attract as many visitors?
Can the modernisation of shops help bookmakers to attract more punters?
How can shops encourage more non-sports fans to visit premises?
Will betting shops still receive a boost during the 2014 FIFA World Cup?

Trend Application
Trend: Locavore
Trend: Many Mes
Mintel Futures: Generation Next

Market Drivers
Key points
OTC sector under threat as smartphone and tablet penetration continues to rise
Figure 8: Smartphone and tablet penetration, January 2012-September 2013
Exclusive offers give sports punters even more reason to choose online
Financial incentives
Bet in play
Figure 9: William Hill in-play betting statistics, 2008 and 2012
Cash in/out

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