Albany, NY -- (SBWIRE) -- 07/22/2014 -- cookware market has continued to grow modestly due to consumers’ continued need for cookware and bakeware to facilitate meal preparation tasks. Accelerated category growth can be achieved by focusing on the emotional benefits of cooking as well as positioning cookware ownership as a means to enhance one’s skill and confidence in the kitchen.

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Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

Executive Summary

The market

Figure 1: Total US retail sales and fan chart forecast of cookware, at current prices, 2009-19
Market factors
Consumers’ economic outlook has improved
Segment performance

Figure 2: Total US retail sales and forecast of cookware, by segment, at current prices, 2011-16
The consumer
Many consumers enthusiastic about cooking, but overall category sales still modest

Figure 3: Attitudes concerning cooking, April 2014
Most consumers own basic cookware items

Figure 4: Cookware ownership, April 2014
Walmart is most common retailer for cookware purchases
Consumers take a practical approach when selecting cookware

Figure 5: Top cookware/bakeware attributes, April 2014
Cooking and cookware provide both functional and emotional benefits

Figure 6: Attitudes concerning cooking and cookware, any agreement, April 2014
What we think

Issues and Insights

Support consumers in the kitchen
The issues
The implications
Engage with Black and Hispanic consumers
The issues
The implications
Help older consumers rediscover their enthusiasm for cooking
The issues
The implications

Trend Application

Trend: Minimize Me
Trend: Factory Fear
Trend: Immaterial World

Market Size and Forecast

Key points
Sales and forecast of cookware

Figure 7: Total US retail sales and forecast of cookware, at current prices, 2009-19

Figure 8: Total US retail sales and forecast of cookware, at inflation-adjusted prices, 2009-19
Modest growth expected for cookware market

Figure 9: Total US retail sales and fan chart forecast of cookware, at current prices, 2009-19
Forecast methodology

Market Drivers

Key points
Consumer confidence is growing

Figure 10: University of Michigan’s index of consumer sentiment (ICS), 2007-14
Median household income continues to decline

Figure 11: Median household income, in inflation-adjusted dollars, 2002-12
More consumers undertaking home renovations

Figure 12: NAHB Remodeling Market Index

Competitive Context

Small kitchen appliances top competition for cookware

Figure 13: Sales of cooking appliances, by product type, 2011 and 2013

Figure 14: Sales of food preparation appliances, by product type, 2011 and 2013

Segment Performance

Key points
Cookware market is complex

Figure 15: Segment share of total US retail sales of cookware, 2014
Nonstick cookware sales increase steadily

Figure 16: Total US retail sales and forecast of nonstick cookware, at current prices, 2009-19
Stainless steel cookware poised for rebound

Figure 17: Total US retail sales and forecast of stainless steel cookware, at current prices, 2009-19
Anodized aluminum cookware sales fluctuate somewhat

Figure 18: Total US retail sales and forecast of anodized aluminum cookware, at current prices, 2009-14
Sales of other cookware highlights consumers’ exploration in the kitchen

Figure 19: Total US retail sales and forecast of other cookware, at current prices, 2009-14
Interest in baking drives bakeware sales

Figure 20: Total US retail sales and forecast of metal bakeware, at current prices, 2009-14
Cutlery continues to be essential

Figure 21: Total US retail sales and forecast of cutlery, at current prices, 2009-14

Retail Channels

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