Boston, MA -- (SBWIRE) -- 06/12/2014 -- Vacuum cleaners is a largely mature product area in Saudi Arabia. Household penetration rates for each product area are deceptively low, with cylinder vacuum cleaners having a household penetration of 54% in 2013 and upright vacuum cleaners at 27%. However, the overall household penetration of vacuum cleaners was estimated at 97% at the end of the review period. In addition, many rooms do not have fitted carpets, with many low- to mid-income households thus having only limited usage for vacuum cleaners.

Competitive Landscape

Vacuum cleaners is dominated by a trio of strong players. Basic Electronic led throughout the review period with the Sanyo brand, accounting for 27% retail volume in 2013, followed by Alesayi Electronics' Panasonic with 23% share and Ibrahim Shaker's LG with 18%. These players benefit from representing well-known and well-trusted global brands across consumer appliances, alongside their wide distribution, wide product ranges and strong innovation.

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Industry Prospects

Rising disposable income levels will encourage more households to keep a number of vacuum cleaners during the forecast period. Households will typically use either cylinder or upright vacuum cleaners for major cleaning jobs while keeping handheld or stick vacuum cleaners for small and quick cleaning jobs. The household penetration off handheld and stick vacuum cleaners is thus set to rise during the forecast period, with handheld vacuum cleaners gaining a percentage point to reach 15% of households by 2018 and stick vacuum cleaners gaining almost three percentage points to reach 35% share.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in Saudi Arabia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Vacuum Cleaners in Saudi Arabia?
- What are the major brands in Saudi Arabia?

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