Destin, FL -- (SBWIRE) -- 01/31/2014 -- Vinci Designs recently posted a blog about how Google's 2013 changes affect business websites and end-users. Many business owners are concerned about the slightest changes in Google's search engine algorithm. Recent updates such as Panda, Penguin and Hummingbird had an impact on certain websites and marketers trying to establish a viable strategy in a changing online world.

In How Google's 2013 Changes Affect End-Users and Your Website, Vinci Designs explains how the latest Google updates have changed online marketing and the approach of tactical search engine optimization. Now marketers are encouraged to use a more imaginative approach that appeals to the end-user. The result is web pages appearing on search engines that appeal to users rather than the mechanics of SEO.

According to Vinci Designs, the public is expected to respond positively to the latest Google changes. The purpose of the updates was to provide more relevant answers to users. Four changes that stand out the most. One is the decreased availability of keyword data. Another is the impact Hummingbird will have on the Internet over the next three years. Search engine results will be refined with relation to relevance and accuracy.

Vinci Designs also discusses Google+ in the blog entry and how this social media site will have an impact on marketing efforts. Page ranks in Google's toolbar have not been updated February and updates might not be coming soon. Other tools of measurement might be used in the future. For 2014, the focus is on the end-user when developing any online marketing campaign.

About Vinci Designs
Vinci Designs is a full service marketing, web design and SEO agency with headquarters in Destin, FL and an additional branch location in Butler, NJ. Founded in 2005, the agency specializes in providing quality marketing services at affordable prices.

Contact Information
Vinci Designs LLC
981 Hwy 98 E Ste 3139
Destin, FL 32541
(850) 502-4645